Define: Bait And Switch

Bait and switch is a deceptive marketing tactic in which a business advertises a product or service at a low price to attract customers, but then tries to sell them a different, usually more expensive, product or service.

Yes, bait and switch is illegal under consumer protection laws. It is considered a form of false advertising and can result in legal action against the business.

Bait and switch tactics often involve advertising a specific product or service at an unusually low price, but then claiming that it is no longer available or trying to upsell customers to a more expensive alternative.

If you suspect a business is using bait and switch tactics, you can report them to the Federal Trade Commission (FTC) or your state’s consumer protection agency. You can also consider seeking legal advice from a consumer protection attorney.

Yes, if you have been a victim of bait and switch, you may have grounds to sue the business for false advertising and seek compensation for any financial losses or damages you suffered as a result.

To prove bait and switch, you will need evidence such as the original advertisement, any communications with the business, and documentation of any attempts to upsell you to a different product or service.

Yes, if you fell victim to bait and switch, you may be entitled to a refund for any money you spent on the misrepresented product or service.

There may be certain exceptions to bait and switch laws, such as when a business can prove that the advertised product or service was genuinely unavailable due to unforeseen circumstances. However, these exceptions are limited and must be proven by the business.

Yes, individuals who knowingly participate in bait and switch tactics, such as salespeople or managers, can be held personally liable for their actions.

To protect yourself from falling victim to bait and switch, always read the fine print of advertisements, ask for written confirmation of any deals or promotions, and be wary of any sudden changes or upselling attempts by the business.