Define: Canadian Anti Spam Law Of 2010 Content Requirements And Opt Out

CASL requires that all commercial electronic messages (CEMs) sent to Canadian recipients must include the sender’s contact information, a clear and accurate identification of the sender, and a functioning unsubscribe mechanism.

A CEM is any electronic message that encourages participation in a commercial activity, including promoting a product, service, or business.

Yes, certain types of messages are exempt from the content requirements, such as messages sent between family members or friends, messages responding to inquiries or complaints, and messages sent within an organisation.

CASL requires that all CEMs must provide recipients with a clear and easy way to unsubscribe or opt-out from receiving future messages. The opt-out mechanism must be functional for at least 60 days after the message is sent.

No, CASL requires businesses to obtain express consent from recipients before sending them CEMs. Consent can be obtained orally or in writing, but it must be clear and voluntary.

Yes, there are significant penalties for non-compliance with CASL. Individuals can face fines of up to $1 million, while businesses can be fined up to $10 million. Additionally, individuals may also face personal liability for violations.

Businesses are required to keep records of consent for at least three years after obtaining it. These records should include information about how consent was obtained, the date and time of consent, and any related agreements or documents.

Yes, businesses can send CEMs to recipients who have made a purchase or entered into a contract with them within the past two years. However, the messages must relate to the recipient’s previous purchase or contract.

Yes, businesses can send CEMs to recipients who have provided their email addresses in the course of a business transaction, as long as the messages are relevant to the transaction and the recipient has not opted-out.

Yes, if a business is obtaining consent on behalf of another organisation, they must clearly identify both themselves and the organisation on whose behalf they are obtaining consent. The consent must also specify the types of messages that will be sent and the contact information of both parties.