Define: Card Present

A: “Card Present” refers to a payment transaction where the physical payment card is presented by the cardholder to the merchant at the time of purchase.

A: No, merchants have the right to choose the payment methods they accept. However, if they do accept card payments, they must comply with the applicable card network rules and regulations.

A: Generally, merchants are not required to ask for identification during a “Card Present” transaction. However, they may choose to do so as an additional security measure.

A: Merchants must comply with various legal obligations, including but not limited to, protecting cardholder data, adhering to payment card industry standards, and ensuring the security of the transaction.

A: It depends on the jurisdiction and the specific card network rules. In some cases, merchants may be allowed to charge a surcharge for card payments, while in others, it may be prohibited.

A: Merchants should follow the instructions provided by the card issuer or the payment processor. They may need to ask the cardholder for an alternative payment method or contact the card issuer for further assistance.

A: Yes, merchants are generally required to provide a receipt to the cardholder for “Card Present” transactions. The receipt should include details such as the merchant’s name, transaction amount, date, and other relevant information.

A: Merchants should not retain cardholder data unless it is necessary for a specific purpose, such as processing refunds or chargebacks. However, they must comply with data protection laws and industry standards when storing and handling such information.

A: Non-compliance with applicable regulations can result in penalties, fines, loss of card acceptance privileges, legal disputes, and damage to the merchant’s reputation. It is crucial for merchants to stay informed and adhere to the relevant rules and regulations.