Define: Continuous Advertising

Continuous advertising refers to the practice of consistently promoting a product, service, or brand through various marketing channels over an extended period of time.

Yes, continuous advertising is a legal practice as long as it adheres to the laws and regulations governing advertising, such as truth in advertising, fair competition, and consumer protection laws.

While there may not be specific regulations solely dedicated to continuous advertising, general advertising regulations apply, such as those related to false or misleading claims, comparative advertising, and endorsements.

Continuous advertising can be considered deceptive if it includes false or misleading information, omits important details, or creates a false impression about a product or service. It is important to ensure that all claims made in continuous advertising are truthful and substantiated.

Yes, there are restrictions on the content of continuous advertising. For example, advertisements cannot contain discriminatory or offensive content, infringe on intellectual property rights, or violate any other laws or regulations.

No, continuous advertising cannot be used to promote illegal products or services. It is essential to ensure that the products or services being advertised comply with all applicable laws and regulations.

Yes, there may be specific disclosure requirements, depending on the nature of the product or service being advertised. For example, if an advertisement includes testimonials or endorsements, it may be necessary to disclose any material connections between the advertiser and the endorser.

Yes, continuous advertising can include guarantees or warranties, as long as they are truthful and can be substantiated. It is important to clearly disclose any limitations or conditions associated with such guarantees or warranties.

To ensure compliance, businesses should familiarise themselves with the relevant advertising laws and regulations, regularly review their advertising materials for accuracy and compliance, and seek legal advice if needed. Additionally, keeping up with industry best practices and self-regulatory guidelines can help businesses maintain ethical and legal advertising practices.