Define: Servicemark

Servicemark
Servicemark
Quick Summary of Servicemark

A servicemark, abbreviated as SM, is a name, phrase, or symbol used to differentiate and identify the services offered by a specific company or individual. It serves a similar purpose as a trademark, but instead of safeguarding physical products, it safeguards intangible services. Servicemarks are crucial for businesses to establish their brand and prevent others from imitating their services.

Full Definition Of Servicemark

A servicemark, abbreviated as SM, is a name, phrase, or symbol used to distinguish and identify the services of a specific provider. Unlike trademarks, which protect tangible products, servicemarks protect intangible services. For example, the “Golden Arches” symbol is a trademark for McDonald’s products, while the phrase “I’m Lovin’ It” is a servicemark for their services. Servicemarks are crucial for businesses as they help establish brand recognition and prevent unauthorized use of their services.

Servicemark FAQ'S

A servicemark is a type of intellectual property that identifies and distinguishes the services of one company from those of another.

A servicemark is used to identify and distinguish services, while a trademark is used to identify and distinguish goods.

To register a servicemark, you must file an application with the United States Patent and Trademark Office (USPTO) and meet certain requirements, including using the servicemark in commerce.

As the owner of a registered servicemark, you have the exclusive right to use the mark in connection with the services it represents, and you can take legal action against others who use the mark without permission.

A servicemark registration can last indefinitely, as long as the mark is still in use and the necessary maintenance filings are made.

Yes, the ? symbol can be used to indicate that a mark is being used as a servicemark, even if it is not registered with the USPTO.

A servicemark is used to identify and distinguish services, while a trade name is the official name of a business or company.

Yes, as the owner of a servicemark, you have the right to license its use to another company in exchange for royalties or other compensation.

If someone is using your servicemark without permission, you can take legal action to stop the infringement and seek damages for any harm caused to your business.

Using a servicemark that is similar to another company’s mark can lead to legal issues, so it is important to conduct a thorough trademark search and seek legal advice before using a similar mark.

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This site contains general legal information but does not constitute professional legal advice for your particular situation. Persuing this glossary does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.

This glossary post was last updated: 17th April 2024.

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