Shrink-Wrap Licence

Shrink-Wrap Licence
Shrink-Wrap Licence
Quick Summary of Shrink-Wrap Licence

A shrink-wrap licence is a form of permission granted to individuals to use a software or product that would otherwise be considered illegal. This licence is named as such because it is printed on the exterior of the product’s packaging, and users indicate their agreement to the terms by opening the package. Typically, the licence prohibits unauthorized copying, software modification, and imposes limitations on liability and warranties. It is crucial to thoroughly read and comprehend the terms of a shrink-wrap licence prior to utilizing the product.

What is the dictionary definition of Shrink-Wrap Licence?
Dictionary Definition of Shrink-Wrap Licence

A shrink-wrap licence is a software licence that is displayed on the exterior of a software package. Once the package is opened, the buyer is legally obligated to follow the licence terms. Typically, the licence aims to prevent unauthorised copying of the software, restrict usage to one computer, and disclaim warranties. For instance, the licence agreement is often included in the packaging when purchasing a new computer program. By opening the package, you agree to the licence terms, which may impose limitations on software usage and the manufacturer’s liability. Similarly, the licence agreement may be printed on the game’s packaging when buying a new video game. Opening the package signifies your acceptance of the licence terms, which may include usage restrictions and limitations on the manufacturer’s liability. In summary, a shrink-wrap licence is a software licence printed on the outside of a software package. Opening the package legally binds the buyer to comply with the licence terms, which may restrict software usage and limit the manufacturer’s liability.

Full Definition Of Shrink-Wrap Licence

A shrink-wrap licence, commonly known in the UK as a shrink-wrap agreement or end-user licence agreement (EULA), is a legal contract between the software manufacturer and the user. It becomes effective when the user opens the packaging of the software product. The term “shrink-wrap” originates from the plastic shrink-wrap that covers boxed software. The user must break the seal to access the software, thereby agreeing to the licence terms enclosed.

Legal Foundations

The legal enforceability of shrink-wrap licences in the UK is primarily governed by contract law principles. For a contract to be legally binding, it must generally include an offer, acceptance, consideration, and an intention to create legal relations. In the context of shrink-wrap licences, these elements are manifested as follows:

  • Offer: The software manufacturer offers the user the software along with the terms and conditions of use.
  • Acceptance: The user indicates acceptance of the offer by breaking the shrink-wrap seal, installing, or using the software.
  • Consideration: The consideration is typically the purchase price the user pays for the software.
  • Intention to Create Legal Relations: It is presumed that commercial transactions are intended to create legal relations.

Key Legal Issues

Notice of Terms

For a shrink-wrap licence to be enforceable, the user must have adequate notice of the terms before or at the time of purchase. This requirement is crucial because the user must be aware of the contractual obligations they are entering into. In practice, this often involves the inclusion of a summary of the terms on the software packaging or a statement indicating that opening the package signifies acceptance of the terms.

Acceptance of Terms

The mechanism of acceptance in shrink-wrap licences can be contentious. Traditional contract law requires clear evidence of acceptance. Courts have varied in their approach to determining whether simply opening a package or installing software constitutes sufficient acceptance. In some cases, courts have ruled that if the user can review the terms before opening the package and there is a clear statement indicating that opening the package signifies acceptance, the acceptance is valid.

Incorporation of Terms

Terms must be communicated to the user before or at the time of contracting for them to be incorporated into a contract. In the context of shrink-wrap licences, users should have access to the terms before opening the software package. This can be achieved by printing a summary of the key terms on the packaging or including a statement directing users to the full terms inside the packaging.

Reasonableness of Terms

Under the Unfair Contract Terms Act 1977 (UCTA) and the Consumer Rights Act 2015 (CRA), terms in a shrink-wrap licence must be fair and reasonable. Unfair terms that significantly imbalance the parties’ rights and obligations to the consumer’s detriment are likely unenforceable. Key considerations include the terms’ clarity, the parties’ bargaining positions, and whether the terms are standard in the industry.

Judicial Approaches in the UK

The enforceability of shrink-wrap licences has been tested in various jurisdictions, including the UK. While there is no definitive UK Supreme Court ruling specifically on shrink-wrap licences, lower court decisions and persuasive authorities from other common law jurisdictions provide valuable guidance.

Leading Case Law

  1. ProCD Inc. v. Zeidenberg (1996)

    This US case is often cited in discussions about shrink-wrap licences. The court held that shrink-wrap licences are enforceable if the user can review the terms and return the product if they disagree. Although not binding in the UK, this case provides persuasive authority and has influenced UK judicial thinking.

  2. Hill v. Gateway 2000 Inc. (1997)

    Another US case where the court upheld the enforceability of shrink-wrap licences, emphasizing that the user’s failure to return the product after having the opportunity to review the terms constituted acceptance. This case reinforces that acceptance can be inferred from the user’s conduct.

  3. UK Case Law

    The principles established in US cases have been referenced in the UK, although UK courts are generally more cautious. For instance, in The Software Incubator Ltd v Computer Associates UK Ltd (2018), the UK Court of Appeal recognized the validity of electronic licences and the incorporation of terms through digital means. While not directly addressing shrink-wrap licences, the principles are analogous and supportive of their enforceability.

Practical Implications for Software Developers

Drafting Enforceable Shrink-Wrap Licences

To enhance the likelihood of enforceability, software developers should:

  1. Provide Clear Notice: Ensure that the packaging indicates that opening the package constitutes acceptance of the terms.
  2. Make Terms Accessible: Include a summary of key terms on the packaging and provide a means for users to review the full terms before opening.
  3. Fair and Reasonable Terms: Draft terms that are fair and balanced, avoiding any provisions that could be deemed unfair under UCTA or CRA.
  4. Right to Return: Offer users a reasonable period to return the software if they do not agree with the terms. This demonstrates fairness and mitigates the risk of terms being deemed unenforceable.

Consumer Protection Considerations

Under the Consumer Rights Act 2015, consumers are afforded certain protections that must be adhered to. These include:

  • Clear and Transparent Terms: Terms must be written in plain and intelligible language.
  • Fairness: Terms must not be unfair. An unfair term causes a significant imbalance in the parties’ rights and obligations, to the detriment of the consumer.
  • Remedies: Consumers have statutory rights to remedies if the software is not as described, of satisfactory quality, or fit for purpose.

Industry Practices and Trends

The rise of digital distribution has shifted the focus from traditional shrink-wrap licences to click-wrap and browse-wrap licences. Click-wrap licences require users to actively click to agree to the terms before downloading or installing software, while browse-wrap licences bind users by their mere use of the website or service without any explicit agreement.

Click-Wrap Licences

Click-wrap licences are generally more enforceable than shrink-wrap licences because they require the user to affirmatively agree to the terms. Courts are more likely to find that the user had notice of the terms and accepted them knowingly.

Browse-Wrap Licences

Browse-wrap licences are more contentious because they do not require explicit acceptance. Their enforceability depends heavily on whether the user had reasonable notice of the terms and an opportunity to review them.


Shrink-wrap licences represent a critical component of software distribution, embedding the contractual relationship between the software provider and the user within the product’s packaging. While the enforceability of such licences hinges on several legal principles, including notice, acceptance, incorporation, and fairness, practical measures can significantly enhance their legitimacy.

Software developers must ensure that users are adequately informed of the terms before or during purchase and provide fair, transparent, and reasonable terms. The legal landscape continues to evolve, particularly with the increasing prevalence of digital distribution methods, necessitating ongoing vigilance and adaptation to ensure compliance and enforceability.

By adhering to best practices in drafting and presenting shrink-wrap licences and staying informed about legal developments, software providers can effectively manage legal risks while maintaining a fair and transparent relationship with their users.

Shrink-Wrap Licence FAQ'S

A shrink-wrap license is a type of software license agreement that is included with software products and is typically printed on the shrink-wrap packaging. It outlines the terms and conditions under which the software can be used.

Yes, shrink-wrap licenses are generally considered legally binding. By opening the shrink-wrap packaging or using the software, the user is deemed to have accepted the terms of the license.

In most cases, the terms of a shrink-wrap license are non-negotiable. They are presented as a take-it-or-leave-it agreement, and the user’s acceptance is implied by using the software.

If you do not agree with the terms of a shrink-wrap license, you have the option of returning the software for a refund. However, once you open the shrink-wrap packaging or use the software, you are typically bound by the terms of the license.

Yes, a shrink-wrap license can impose restrictions on how you can use the software, such as prohibiting you from making copies or transferring the license to another person. These restrictions are legally enforceable unless they violate consumer protection laws.

Yes, a shrink-wrap license can include provisions that limit the liability of the software manufacturer for any defects or damages caused by the software. However, such limitations may not be enforceable in certain jurisdictions or if they are deemed unconscionable.

Yes, a shrink-wrap license can still be enforceable even if the user does not read its terms. By opening the shrink-wrap packaging or using the software, the user is presumed to have accepted the terms of the license.

In some cases, a shrink-wrap license may allow for the transfer of the license to another person. However, this is typically subject to certain conditions and may require the consent of the software manufacturer.

Generally, a shrink-wrap license cannot be modified or amended by the user. Any changes to the terms of the license would need to be agreed upon by the software manufacturer.

If you have a dispute regarding a shrink-wrap license, it is advisable to seek legal advice. Depending on the nature of the dispute, you may have options such as filing a complaint with consumer protection agencies or pursuing legal action against the software manufacturer.

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This site contains general legal information but does not constitute professional legal advice for your particular situation. Persuing this glossary does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.

This glossary post was last updated: 11th June 2024.

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