Ad Request:
Noun
1. A formal solicitation made by a website or mobile application to an advertising network or platform, seeking to display an advertisement to its users.
2. The process of sending a request from a website or mobile application to an ad server, typically containing information about the user, the context of the ad placement, and any targeting criteria, in order to receive an appropriate advertisement to be displayed.
3. The act of requesting an advertisement to be shown on a webpage or within a mobile app, often triggered by a user’s action or the loading of a specific webpage or app section.
An ad request refers to a formal request made by an advertiser or a publisher to display an advertisement on a website, mobile app, or other digital platforms. The ad request typically includes information such as the type of ad, target audience, desired placement, and any specific requirements or restrictions.
From a legal perspective, ad requests are important as they form the basis of the contractual relationship between the advertiser and the publisher. The terms and conditions of the ad request, including pricing, duration, and any additional services, are usually negotiated and agreed upon by both parties.
Ad requests may also involve compliance with various legal and regulatory requirements, such as data protection and privacy laws. Advertisers and publishers must ensure that any personal data collected or used in the ad request process is done so in accordance with applicable laws and regulations and that appropriate consent is obtained where necessary.
Furthermore, ad requests may also be subject to industry-specific regulations, such as those governing the advertising of certain products or services, such as alcohol, tobacco, or prescription drugs. Advertisers and publishers must be aware of and comply with these regulations to avoid any legal consequences.
In summary, ad requests are a crucial aspect of the advertising industry, forming the basis of contractual relationships between advertisers and publishers. Legal compliance, including data protection and industry-specific regulations, is essential to ensuring the lawful and ethical conduct of ad requests.
This site contains general legal information but does not constitute professional legal advice for your particular situation. Persuing this glossary does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.
This glossary post was last updated: 11th April 2024.
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